AI Insights · Timothy · June 2024
Q2 2024 Film & Television App Insights for the Unified Platform in the US
Explore the performance trends of the top Film & Television apps in the US during the second quarter of 2024. Sensor Tower provides a glimpse into the download, revenue, and user engagement metrics.
In the second quarter of 2024, the US Film & Television app category saw varied trends across key players on the unified platform, according to the latest data from Sensor Tower. Here's a snapshot of how the top five apps fared during this period.
Disney+ experienced a fluctuation in revenue with a peak of $660K in the first week of April and a low of $419K towards the end of the same month. Downloads also saw a dip from 36K to 21K in May, but picked up again in June, reaching 34K. Weekly active users (WAUs) ranged from 1.5M to 1.8M, with a slight uptick towards the end of the quarter.
Amazon Prime Video's revenue showed growth mid-quarter, peaking at $175K before falling to $90K and then stabilizing around $142K in late June. Downloads hit a high of 62K in mid-April and leveled out to around 39K by the quarter's end. WAUs showed a promising increase from 1.65M to 1.74M in April, with a peak of 1.92M in mid-April before settling at 1.64M.
Netflix saw its revenue oscillate between $67K and $82K, ending the quarter with a consistent $66K-67K in the last three weeks. The app's downloads began at 33K, with noticeable growth to 36K by June. WAUs were high, starting at 4.65M, with minor fluctuations and concluding at 4.24M.
Crunchyroll maintained a steady revenue stream, starting at $55K and reaching up to $76K in mid-May, followed by a slight decrease to $65K by the end of June. Downloads saw a significant rise from 7K to 16K in mid-April, followed by a gradual increase to 12K. WAUs remained fairly stable, ranging from 123K to 135K throughout the quarter.
discovery+ showed a steady increase in revenue from $34K to $42K, with a peak at $42K in late May. Downloads peaked at 28K in early June, then slightly decreased to 15K. WAUs saw a peak of 63K in late May, but experienced a sharp decline to 32K in mid-June, recovering to 47K towards the end of the quarter.
For a more detailed analysis and insights into the performance of Film & Television applications, Sensor Tower's platform offers comprehensive data and trend tracking.
